CAST & CARVE

Heather Peel of Cast & Carve specializes in making personalized custom cribbage pegs, travel cribbage boards, and all sorts of epoxy and engraved lake art, available in stores across the USA.

As a maker, artist and all-around creative, Heather reached out for help refreshing and updating her visual branding to match the level of quality she puts into every piece, and saw my work as the perfect companion to the aesthetic she’s developed with Cast & Carve.

We updated her primary brand mark, created an extended logo suite of marks for versatility, developed a fresh color palette, and defined supporting brand typography for marketing consistency. Heather is so crushing it in her business that she hasn’t had down time to implement the new branding yet, but she’s given me permission to share a peek at the work.