Hello there.

You can call me Joe.

As an independent design studio, I help brands develop their unique aesthetic to reach their ideal customers. I work with clients to develop logos and brand identities as well as product packaging, merchandise graphics and brand collateral.

My project interests include vintage–inspired logo design, craft beer and spirits packaging, and lifestyle apparel design.

In my free time I enjoy quality time with my family, fly fishing, visiting local breweries, perusing antique shops for vintage ephemera, and supporting Nashville Soccer Club and the Tennessee Titans.

Photo by Jamie Wright

Vintage postcard–inspired lettering and illustration for Deer River's favorite family fishing lodge — plus a few more graphics to round out this past season's custom merch. . It's always a good time working with the fine folks @bowen_lodg
The City of Springfield reached out to partner on branding their inaugural Fire Cured Festival — a celebration of all things fire and smoke. . The city and surrounding countryside has a rich history of producing fire-cured tobacco, corn whiskey
I had the opportunity to contribute some merch graphics for the city of Wilmington's benefit concert supporting recovery efforts in Western North Carolina, happening tonight! 🎹 . The design features a vintage show poster vibe with a mix of fonts an
Excited to share new work for the @sitkagear Minnesota retail store — grand opening today! . . . . . #sitka #sitkagear #hunting #huntinglifestyle #minnesota #minneapolis #mpls #mn #wildlife #whitetail #deer #elk #moose #biggame #waterfowl
Had a fun opportunity to reimagine the @suns logo through a vintage lens by participating in the latest @athleticdesignclub head-to-head matchup. 🏀 . I was inspired by midcentury geometric designs that play with negative space and simple forms, like
Towerhouse Farm Brewery operates as the only farm-to-glass brewer in Georgia, offering their own grain-to-glass beer, farm-grown hops, and more. . Ready to take their flagship brands to retail distribution level, we partnered to develop a cohesive pa
Recent work for @sedaughertyandsons upcoming FlowerFest! . The aim was to capture a summer harvest vibe with a nod toward vintage seed packet designs, and I'd been hoping for a chance to feature Ol' Blue, their signature farm truck — so it all
Excited to finally release my second font! . Mile Marker is a hand-drawn, all-caps font inspired by vintage road sign typography. Suitable for a variety of uses, it's a deadpan sans with a hand-set feel. . Available now from Creative Market, link in
I had the recent opportunity to complete a bucket list project: hospitality/restaurant branding ✅ The client was looking for a mix of sophistication and approachability with a hand-made touch, and the resulting package quickly became one of my favo
Nothing worth having comes easy. What we often take for granted cost so many the ultimate price. May we not take our liberties lightly. May we remember. And honor. 100% of today’s @sitkagear proceeds will be donated to the families of the fal

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