Black and white portrait of a man with glasses, tattoos on his arms, a beard, wearing a black short-sleeved shirt, sitting on a stool against a dark background.
A simple line drawing of a leaf.

Hello there.

You can call me Joe.

I specialize in crafting visual brand identities, merch design, and packaging for businesses and organizations looking to elevate their aesthetic with a nod toward heritage, nostalgic sensibilities.

Whether you're a startup business looking to bring a sense of timelessness and hand-crafted quality to your brand launch, or an established business who's found that their customer most resonates with a heritage vibe, we can work together to bring your vision to life — crafting a strong visual foundation that's built to last.

When I’m not designing, I enjoy quality time with my family, fly fishing, visiting local breweries, perusing antique shops for vintage ephemera, and supporting Nashville Soccer Club and the Tennessee Titans.

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Photo by Jamie Wright

Excited to partner with Music City Trout Unlimited on a graphic for the Five River Fishing Challenge — encouraging anglers to explore and catch fish on five different Middle Tennessee rivers. Finishers receive some free goodies, with the goal o
Movie Star Restaurant in Hattiesburg, MS is a homey eatery serving Southern-style comfort food made from cherished family recipes. Originally founded in 2001 at the former Movie Star Lingerie Factory in Purvis, they adopted the name and have since re
Much of my fly fishing education can be credited to the one and only @rosenbauert of @orvis — between his fly fishing 101 videos, books, and podcast, I’ve learned a lot from Orvis throughout the years. . When the apparel team reached out
Excited to share a series of graphics kicking off @sitkagear's new line of fishing gear. . The team at Sitka were looking for signature graphics echoing their expanding identity beyond hunt into the world of high-end, technical fishing gear — f
Founded by Jessyca and Nick Chiasson in Billings, MT, @montanacustommillwork has quickly built a reputation for precision, craftsmanship, and personalized service in the custom millwork space. When they reached out for help with their branding, the g
Excited to share a fun branding project for @dryflysaloonbzn in Bozeman, MT, found inside @fieldandstreamlodges . . Digging into themes of classic dry fly trout fishing, I partnered with the design team at AJ Capital Partners to explore an eclectic v
Honored to partner with two bucket list clients for one great cause. The legendary @orvis reached out to commission artwork for their second annual @troutunlimited hoodie collab — 100% of proceeds will go to restoring fisheries across North Ame
Introducing Flat Top — an authentic sign painting-inspired typeface lovingly scanned from vintage sources. Available in Regular and Oblique, these fonts are perfect for your next mom-and-pop branding project or quirky, retro-inspired signa

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