Hello there.

You can call me Joe.

I help discerning business owners break through the noise by developing timeless branding, so your aesthetic aligns with your ethos.

I work with clients to develop logos and brand identities as well as product packaging, merchandise graphics and brand collateral.

My project interests include vintage–inspired logo design, craft beer and spirits packaging, and lifestyle apparel design.

When I’m not designing, I enjoy quality time with my family, fly fishing, visiting local breweries, perusing antique shops for vintage ephemera, and supporting Nashville Soccer Club and the Tennessee Titans.

Photo by Jamie Wright

Blue Collar is an industrial-style font in two styles lovingly scanned from vintage sources, with several new characters added to round out the selection. . Pair all-caps words with all-lowercase words for emphasis, or mix and match in sentence case
Vintage postcard–inspired lettering and illustration for Deer River's favorite family fishing lodge — plus a few more graphics to round out this past season's custom merch. . It's always a good time working with the fine folks @bowen_lodg
The City of Springfield reached out to partner on branding their inaugural Fire Cured Festival — a celebration of all things fire and smoke. . The city and surrounding countryside has a rich history of producing fire-cured tobacco, corn whiskey
I had the opportunity to contribute some merch graphics for the city of Wilmington's benefit concert supporting recovery efforts in Western North Carolina, happening tonight! 🎹 . The design features a vintage show poster vibe with a mix of fonts an
Excited to share new work for the @sitkagear Minnesota retail store — grand opening today! . . . . . #sitka #sitkagear #hunting #huntinglifestyle #minnesota #minneapolis #mpls #mn #wildlife #whitetail #deer #elk #moose #biggame #waterfowl
Had a fun opportunity to reimagine the @suns logo through a vintage lens by participating in the latest @athleticdesignclub head-to-head matchup. 🏀 . I was inspired by midcentury geometric designs that play with negative space and simple forms, like
Towerhouse Farm Brewery operates as the only farm-to-glass brewer in Georgia, offering their own grain-to-glass beer, farm-grown hops, and more. . Ready to take their flagship brands to retail distribution level, we partnered to develop a cohesive pa
Recent work for @sedaughertyandsons upcoming FlowerFest! . The aim was to capture a summer harvest vibe with a nod toward vintage seed packet designs, and I'd been hoping for a chance to feature Ol' Blue, their signature farm truck — so it all
Excited to finally release my second font! . Mile Marker is a hand-drawn, all-caps font inspired by vintage road sign typography. Suitable for a variety of uses, it's a deadpan sans with a hand-set feel. . Available now from Creative Market, link in

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