PRICING + PROCESS

I specialize in crafting visual brand identities, merch design, and packaging for businesses and organizations looking to elevate their aesthetic with a nod toward heritage, nostalgic sensibilities.

Whether you're a startup business looking to bring a sense of timelessness and hand-crafted quality to your brand launch, or an established business who's found that their customer most resonates with a heritage vibe, we can work together to bring your vision to life — crafting a strong visual foundation that's built to last.

THE PROCESS

My typical process involves researching vintage ephemera for inspiration and reference, hand-sketching and digital drawing, and thoughtful typography selections with occasional custom lettering. I work with clients through ideation, design and refinement to land an end result that exceeds expectations and project goals.

THE GOAL

At the end of a project, my aim is to always ensure my clients have exactly what they need to be set up for success in the next phase — whether that’s a comprehensive brand book and logo library for branding projects, tech packs with specific ink colors and dimensions for commercial artwork production, or packaging development tailored to a vendor’s specific die line template.

Learn more about each of my services below.

BRAND DEVELOPMENT

Quality visual brand development helps your business stand out from your competition, builds trust with your audience, ensures consistent messaging, and effectively communicates your values. It's what sets you apart in your market and helps your customers recognize, trust, and connect with your brand.

I specialize in developing custom branding suites for businesses looking to capture a sense of nostalgia while retaining contemporary practices and flexibility. From various logo designs, icons, and color palettes to extended type families and comprehensive brand guidelines, I’ve helped brands large and small put their best foot forward via compelling visual brand identities.

  • Best for new businesses looking to start off on the right foot, or businesses that are considering their visual brand identity for the first time. 

    SERVES AS THE BASE FOR ALL PACKAGES

    1. Introductory Call to land scope, understand the project background, and get to know each other!

    2. Contract produced, detailing scope of work, clearly outlined deliverables and estimated project timeline. (50% deposit secures the project calendar)

    3. Brand Development Phase – includes PDF presentation via email to present (2) brand directions, each including a full logo suite:

      • Primary Mark
      • Secondary Mark
      • Horizontal Mark
      • Brand Icon
      • Additional marks as needed

    4. Optional Revision Round to (1) chosen direction

    5. Color Palette Development – includes PDF presentation via email to present (1) color palette

    6. Optional Revision Round to color palette

    7. Brand Typography Development - We’ll define font families to pair with your final logo suite (for brand touchpoints such as your website and marketing collateral) to ensure a consistent visual message

    8. Visual Brand Guidelines produced, detailing logo mark usage, type families, and color codes/color weighting guidelines

    9. Future file support for final assets, including formatting unique file types for specific production requirements

    10. All brand assets packaged and shared in web and print formats

  • EVERYTHING FROM THE CORE PACKAGE, PLUS:

    1. Additional Brand Direction for a total of (3) to choose from

    2. Additional Color Palette Direction for a total of (2) to choose from

  • Best for established businesses looking to define their visual brand identity across a wide array of applications with consistency and clarity. 

    EVERYTHING FROM THE CORE AND CORE PLUS PACKAGES, PLUS:

    1. Discovery Call after contract signing to deep-dive into what makes your brand tick, including your:

      • Project Goals
      • Brand Values
      • Brand Traits
      • Brand Keywords
      • Tone of Voice
      • Target Audience

    2. Comprehensive Visual Brand Guidelines including brand insights from above, to streamline your brand voice and easily on-board future team members to what you’re all about

    3. Business Card Design

    4. Letterhead Design

    5. Additional brand collateral development based on your brand’s specific needs (let’s talk!)

  • Various branding guidelines and logo designs for Flor de Maguey, including typography, color palette, and application mockups.
  • Collection of various logo designs for the Fire Cured Festival in Springfield, Tennessee, featuring images of flames and text with different arrangements and fonts.
  • A collection of brand guidelines for Blueprint Wealth with a navy and white color scheme, including logo concepts, color palette, typography, and branding tools.
  • Collection of branding and marketing materials for Duck River Mental Health, including logo examples, color palette, typography, merchandise, and digital branding elements.
  • Multiple logo designs for Understory Gardens, featuring text and a green floral emblem on a beige background.
  • Multiple logo designs for 'Cast & Carve,' a company that makes custom ware. The logos include text and graphics, with some featuring trees and circular or rectangular arrangements on a dark blue background.
  • Collection of six different logo designs for 'Cabinets on Main' in Lexington, Kentucky, featuring various arrangements of text and a monogram 'C M'.
  • Brand guidelines document with sections on values, audience, mission, traits, about us, and logo for Westican Outdoors, featuring a dark logo on a black background.

MERCH GRAPHICS
$850/ea.
3+ $700/ea.

Looking to commission custom illustration for retail merchandise? Bespoke hat patch design? Or full-scale mural design? I always enjoy tackling projects involving custom illustration and hand-lettering to nail that vintage-yet-timeless aesthetic and create your next best-seller.

Merch graphic fees include an initial sketch for review, tweaks, and approval, prior to tackling refined artwork.

Final deliverables include tech packs with dimensions and specified Pantone colors.

  • Custom merch graphic for 'Duck Camp' with an illustration of a duck flying, gold background, black and white text.
  • Illustration of a wilderness scene with a large deer with antlers, a duck swimming in water, flying birds, and a smaller deer among trees, labeled "Sitka".
  • Vintage style graphic of a bird flying with outstretched wings, with the text "Sitka Gear, Dallas, TX, US" surrounding it, set against a dark background.
  • Pattern of promotional flyers for the Nash to Naples Songwriter Fest in Naples, Florida, featuring a sunrise over the ocean with a guitar shape and clouds, in orange, white, and blue colors.
  • Red and white sign with the text "Tom's 4x4 Superstore Chattanooga Tenn." on a dark background.
  • Illustration of a wood duck, flying against the outline of the state of Georgia, with the text 'Sitka' vertically along the bird's body. The background is green.
  • Logo for Lake Winnie Fishing Club featuring a lure illustration on a green background with the club name and establishment year 1925.
  • Merch graphic commemorating the 150th running of the Kentucky Derby for Bullet Bourbon, with a stylized horse and jockey illustration.
  • Vintage-style graphic with the text 'Greetings from Bowen Lodge, Deer River, Minnesota' on a terra cotta background. Postcard-style block letters with nature and wildlife scenes inside, including a fish, bird, campfire, cabin, and animals.
  • Logo for Duck Camp with bold orange and black text reading 'Duck Camp', and smaller text below advertising outdoor goods, premium hunt, fish, and outdoor gear, with a slogan 'Every Cast and Every Blast'.

PACKAGE DESIGN

Quoted on Per-project Basis

In today's crowded marketplace, countless brands are jockeying for your customers’ attention. Investing in well-designed packaging can make a remarkable difference in the minds of your consumer. By embracing the timeless appeal and nostalgia of vintage aesthetics, your packaging can resonate with customers on a deeper emotional level.

Let’s create a packaging experience that not only showcases your product, but also conveys a unique story, creating a lasting impression.

Package design projects include the following services:

• Overall layout tailored to production specifications

• Typography selection and layout

• Illustration

• Custom lettering

• Color direction including Pantone specification

• Two rounds of revision

• Final production artwork formatting

  • Close-up of a blue coffee bag design for Blade and Boy bourbon barrel-aged coffee, with gold text and a seal logo, on a wooden surface.
  • Multiple cans of Towerhouse farm brewery Joyride India Pale Ale with a green label and black tractor illustration.
  • A bottle of Place of Origin beer and a filled beer glass on a wooden table outdoors, with a blurred background of a building and windows.
  • Close-up image of a beer bottle with a label that has a large strawberry illustration and the words 'Strawberry Saison' written on it, with additional decorative strawberry illustrations in the background.
  • A black bag of coffee with a green label that reads 'Coffee First and Then Sawdust,' with notes about cocoa nibs, lemon, brown sugar, and cream, and a website link to drinksawdust.com.
  • A bottle of Peach Saison beer by Harding House Brewing Co. with a label featuring a peach illustration with green leaves and the text "Peach Saison" in a white handwritten style.
  • Red can of Jimmy Red Southern Steam Lager brewed with heirloom corn by Harding House Brewing, featuring an illustration of a red corn cob on a black background.
  • Three bags of Sawdust Coffee Co. coffee with different roast levels, a steaming coffee mug with the text "Coffee First and Then Sawdust," and a coffee grinder pouring brewed coffee into the mug on a wooden surface.
  • Four cans of Joybier American craft lager inside a refrigerator, with one can tilted leaning against the side of the fridge.

Ready to inquire about a project?

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