PRICING + PROCESS
I specialize in crafting custom visual brand identities, commercial artwork, and packaging design for businesses and organizations looking to elevate their aesthetic with a nod toward heritage, nostalgic sensibilities.
Whether you're a startup business looking to bring a sense of timelessness and hand-crafted quality to your brand launch, or an established business who's found that their customer most resonates with a heritage vibe, we can work together to bring your vision to life — crafting a strong visual foundation that's built to last.
My typical process involves researching vintage ephemera for inspiration and reference, hand-sketching and digital drawing, and thoughtful typography selections with occasional custom lettering. I work with clients through ideation, design and refinement to land an end result that exceeds expectations and project goals.
At the end of a project, my aim is to always ensure my clients have exactly what they need to be set up for success in the next phase — whether that’s a comprehensive brand book and logo library for branding projects, tech packs with specific ink colors and dimensions for commercial artwork production, or packaging development tailored to a vendor’s specific die line template.
Learn more about each of my services below.
BRAND DEVELOPMENT
Quality visual brand development helps your business stand out from your competition, builds trust with your audience, ensures consistent messaging, and effectively communicates your values. It's what sets you apart in your market and helps your customers recognize, trust, and connect with your brand.
I specialize in developing custom branding suites for businesses looking to capture a sense of nostalgia while retaining contemporary practices and flexibility. From various logo designs, icons, and color palettes to extended type families and comprehensive brand guidelines, I’ve helped brands large and small put their best foot forward via compelling visual brand identities.
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Best for new businesses looking to start off on the right foot, or businesses that are considering their visual brand identity for the first time.
SERVES AS THE BASE FOR ALL PACKAGES
Introductory Call to land scope, understand the project background, and get to know each other!
Contract produced, detailing scope of work, clearly outlined deliverables and estimated project timeline. (50% deposit secures the project calendar)
Brand Development Phase – includes PDF presentation via email to present (2) brand directions, each including a full logo suite:
• Primary Mark
• Secondary Mark
• Horizontal Mark
• Brand Icon
• Additional marks as neededOptional Revision Round to (1) chosen direction
Color Palette Development – includes PDF presentation via email to present (1) color palette
Optional Revision Round to color palette
Brand Typography Development - We’ll define font families to pair with your final logo suite (for brand touchpoints such as your website and marketing collateral) to ensure a consistent visual message
Visual Brand Guidelines produced, detailing logo mark usage, type families, and color codes/color weighting guidelines
Future file support for final assets, including formatting unique file types for specific production requirements
All brand assets packaged and shared in web and print formats
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EVERYTHING FROM THE CORE PACKAGE, PLUS:
Additional Brand Direction for a total of (3) to choose from
Additional Color Palette Direction for a total of (2) to choose from
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Best for established businesses looking to define their visual brand identity across a wide array of applications with consistency and clarity.
EVERYTHING FROM THE CORE AND CORE PLUS PACKAGES, PLUS:
Discovery Call after contract signing to deep-dive into what makes your brand tick, including your:
• Project Goals
• Brand Values
• Brand Traits
• Brand Keywords
• Tone of Voice
• Target AudienceComprehensive Visual Brand Guidelines including brand insights from above, to streamline your brand voice and easily on-board future team members to what you’re all about
Business Card Design and print-ready formatting for up to five names
Letterhead design and formatting
Additional brand collateral development based on your brand’s specific needs (let’s talk!)
New projects are typically booked 90 days in advance. Brand development projects run 3-6 weeks, depending on the timing and nature of client feedback. Rush projects with a start date of less than 90 days may be accommodated for an additional fee:
90+ day lead time — no additional fee
<60 day lead time — 1.5x project cost
<30 day lead time - 2x project cost
MERCH GRAPHICS
$800+
Looking to commission custom illustration for retail merchandise? Bespoke hat patch design? Or full-scale mural design? I love tackling projects involving custom illustration and hand-lettering to nail that vintage-yet-timeless aesthetic and create you next best-selling product.
Merch graphic fees include an initial sketch for review, tweaks, and approval, prior to tackling refined artwork.
Final deliverables include tech packs with dimensions and specified Pantone colors.
New projects are typically booked 90 days in advance. Merch graphic projects run 3-6 weeks, depending on the timing and nature of client feedback. Rush projects with a start date of less than 90 days may be accommodated for an additional fee:
90+ day lead time — no additional fee
<60 day lead time — 1.5x project cost
<30 day lead time - 2x project cost
PACKAGE DESIGN
$1K-8K (Quoted on a Per Project Basis)
In today's crowded marketplace, countless brands are jockeying for your customers’ attention. Investing in well-designed packaging can make a remarkable difference in the minds of your consumer. By embracing the timeless charm and nostalgia of vintage design aesthetics, your packaging can resonate with customers on a deeper emotional level.
Let’s create a packaging experience that not only showcases your product, but also conveys a unique story, creating a lasting impression.
Package design projects include the following services:
• Overall layout tailored to production specifications
• Typography selection and layout
• Illustration
• Custom lettering
• Color direction including Pantone specification
• Two rounds of revision
• Final production artwork formatting
