FIELD & STREAM x MORGAN WALLEN

Field & Stream were looking to create a signature illustration for one of their Legacy Stewards — Morgan Wallen.

Working directly with Brand VP Tyler Davis, we developed a custom illustration that draws inspiration from Morgan’s East Tennessee roots, with nods to his deep love for the outdoors and hunting, his days spent on Norris Lake, and the legendary tales of Davy Crockett. The “Bear Hat” embodies authenticity and the voice of the outdoors, and we poured over the details until it fit Morgan’s vision just right.

To promote Morgan’s relationship with the brand, Field & Stream set up a merch tent during Morgan’s three-night stretch of stadium shows in Nashville, where they launched the Bear Hat and other goods. I worked with the team again to create a custom type lockup to commemorate the occasion.