FIELD & STREAM x MORGAN WALLEN

Field & Stream were looking to create a signature illustration for one of their Legacy Stewards — Morgan Wallen.

Working with Brand VP Tyler Davis, we developed a custom illustration that draws inspiration from Morgan’s East Tennessee roots, with nods to his deep love for the outdoors and hunting, his days spent on Norris Lake, and the legendary tales of Davy Crockett. The “Norris Hat” embodies authenticity and the voice of the outdoors, and we poured over the details to fit Morgan’s vision just right.

CLIENTS
Field & Stream
Morgan Wallen

LOCATION
Nashville, TN

CREATIVE DIRECTION
Morgan Wallen, Tyler Davis

SERVICES
Merchandise Graphics

Photography © Field & Stream / Morgan Wallen

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